Bringing the identity of MBS Logistics to life in the digital world

MBS Logistics is a mid-sized company with a strong identity. Personal service, tailored solutions and close customer relationships define the brand. However, its previous digital presence did not fully capture this essence. The challenge was to create a modern, engaging brand that appeals to both existing and potential customers—without losing its distinctive character.

Reimagining branding: digital, personal, future-ready

How can innovation and personal service go hand in hand? This question was at the heart of the project. The goal was to craft a seamless brand experience that strengthens the core of MBS Logistics.

Key challenges:

• How can we integrate digital innovation while preserving the personal touch of MBS Logistics?
• How do we refine the colours and impact of the logo without altering its essence?
• What slogan best captures the identity of MBS Logistics in a single phrase?
• How do we design a website that is not only functional but also emotionally engaging?

The solution: a fresh look with a strong foundation

Working closely with MBS Logistics, Ancora Communications developed a strategy that blends tradition with innovation:

• A powerful slogan: “Logistics, made personal.” – a clear statement of commitment to customised solutions and strong partnerships
• A cohesive brand identity: colours, fonts and visual elements that feel modern and personal, while maintaining brand recognition.
• An intuitive, modern website: clear structure, user-friendly navigation and a design that reflects the values of MBS Logistics.
• Authentic content: messaging that not only informs but conveys the company’s DNA.

The result: a brand that connects

The new brand presence proves that digitalisation and personal service are not mutually exclusive—they reinforce each other.
With its refreshed website and compelling slogan, MBS Logistics now presents itself as forward-thinking and authentic. The brand remains approachable and customer-focused while staying true to its roots.

Conclusion: modernisation with a human touch

With this brand strategy, developed by Ancora Communications, MBS Logistics makes a clear statement: logistics is more than just transport—it’s about building meaningful connections.

This project demonstrates that digital branding can be not only modern but also emotional and authentic. A well-defined strategy, strong content and thoughtful design are the foundations of a brand that is ready for the future.